The new HYDRA BEAUTY Micro Sérum showcases advanced microfluidic technology, for extraordinary hydration and a cascade of sensory experiences. Infused for the first time with two types of micro-bubbles, this ultra-fresh serum helps strengthen the skin barrier, for up to 24 hours of intense hydration from the very first application(1). Skin is rebalanced, left visibly plumper and with a fresh glow.

The Micro Sérum is now housed in sleek, eco-designed packaging(2). It is made from recycled plastic(3) and contains half the amount of plastic as before(4), resulting in a two times lower carbon footprint(5).

(1) Instrumental test performed on 15 people.
(2) Micro Sérum bottle.
(3) Primary packaging made with 30% recycled plastic: lid made of 100% recycled PET, collar made of 30% recycled PET.
(4) Study carried out on both sizes of the Micro Sérum (30 ml and 50 ml), compared to previous versions.
(5) Life cycle analysis (LCA) carried out only on the 50 ml size. Impact on the Climate Change indicator was reduced by a factor of 2 across the product life cycle (packaging, excluding the paper leaflet or QR code; formula; processing, including lost production; distribution; and end-of-life of the packaging—excluding end-of-life of the formula and the use phase, as the product does not need to be removed or rinsed off).