15-hour staying power. long lashes that last. zero smudge.you'll love its extreme wear, extraordinary length and unstoppable power. now the expertly separated, smudge-free lash look you see in the morning is the look you keep all day.the smudge-shield™* formula with innovative polymers locks in the mascara to keep it on lashes and off you. resists high temperatures, high humidity and perspiration.micro-fiber bristles go deep into lash bed to comb and detangle lashes for super separation from root to tip. lashes channel through the brush's saturated core for a rich coating of pigment.easy to removewarm water and cleanser unlocks the formula and removes every last trace. (eye makeup remover works too.)formula facts• ophthalmologist-tested• suitable for contact lens wearers• fragrance-free