Want the London look? Experience 16 hours of lip liberation. Provocalips 16HR Kissproof Lip Colour from Rimmel London lets you eat, drink, kiss and be sexy, with never a worry about leaving a trace. Seductive, rich shades like Play With Fire, a deep red, bring out the femme fatale in you! When you want wow! colour and incredible glossy shine, Provocalips 16HR Kissproof lip colour from Rimmel London delivers all that and more. Lips are smooth and moisturised, with no tight, dry feeling. So lightweight and flexible, it adapts to the movements of your lips. Apply colour and keep lips apart for 60 seconds to set. Then apply top coat to lock in the colour and moisture while adding shine. Provocalips 16HR Kissproof Lip Colour comes off easily with an oil-based makeup remover. Feeling fun, flirty, fearless? Let your pout show it! Play With Fire gets the message across. Provocalips 16HR Kissproof Lip Colour lets you be wild -- without a trace. Pick up an extra for your girlfriend, sister or mum (it makes a charming little present) then dare her to wear it! Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving.Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy.It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.