Rimmel introduces Stay Matte Liquid Lip Colour, a new liquid lipstick with high-intensity colour, velvety matte finish, and a long-lasting, comfortable wear. Boldness that stays on up to 12HR . Stay Matte delivers full coverage in one stroke that's kiss-proof, touch-proof, and waterproof while also being unbelievably comfortable and lightweight. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.