Kerastase

Blond Absolu Bain Ultra-Violet Purple Shampoo 250ml Shampoo (250ml)

I purchased this product two weeks ago, I love adding this into my morning ritual because I feel like I have just stepped out of the perfumery! This morning I was stopped for the name of the perfume I was wearing, I think she was quite unsure about my answer because I told her its called Blond Absolut and its a perfume built into my shampoo. I hope she believed me :) Besides for smelling ridiculously sexy my hair has never felt healthier, shiner and more vibrantly blonde without those annoying shades of Goldie Locks trying to shout our Pic-a-boo! So maybe this is a love poem I've coincidentally written about my new favorite shampoo!

I started using this a few days ago and already I can see much difference. It’s amazing on blond it transforms dull brassy lifeless blond into light and shiny blond just as if you had first had your hair coloured. Bravo kerastase what a great enhancement to an amazing range already, I have used fanola and this is the same Results with none of the mess. Fanola always seems to leave me with a purple tinge but this totally brightened my blond minis the purple and I didn’t need gloves. Win win for me. Will defo be stocking up. It left my hair feeling treated without the heaviness. Super shiny silky feeling hair restoring much vitality.

[This review was collected as part of a promotion.] Great shampoo which is insanely powerful for removing brassy tones. I had a few brassy tones in my hair and it literally removed all of the brassy tones. It has a great colour and smell and I think the bottle would go a VERY long way; depending on hair length, mine is thick and curly to my shoulders. The only reservation I have is that it is a little drying but I have curly bleached hair which is prone to be dry. Nothing that a leave in conditioner can’t fix. It reminds me of the high standard purple/silver shampoo Bleach London use but slightly better quality. Good product and worth it - just make sure you lock moisture in after.

[This review was collected as part of a promotion.] This is the best purple shampoo iv ever used and iv tried a lot of purple toning shampoos. It smells divine & leaves your hair smelling great all day long. You only need to use a small amount as it lathers really well. I left on my platinum blonde hair for 2 minutes as per bottle instructions and the results where fabulous. Definitely toned my yellow platnium shade to a cool white/silvery shade in just one use. I'm so pleased with the results & my colour looks the best it's ever looked. Excellent product from keratese. I highly recommend this & will definitely buy again

I've been using this product for about a year it does neutralize blonde and with the conditioner feels clean and freash

I have been getting foils for years. I use kerastase most of the time because to keep my hair healthy and I have used another brand of purple shampoo to fight the brass in my hair on alternate days. Kerastase has always been the best, until this purple shampoo. I was so excited when I seen this I got the whole range, it is the most DRY DRY DRYING shampoo, and the whole range is fragranced to the maximum. It is absolutely not worth the money. Use their Bain resistance if you’re hair is damaged so not buy this.

It definitely adds "warmth to the color. I used it a few times, on my natural color it was good, on bleached highlight it was good too. But on tint , part of colored highlights it made my hair brassy and orange. Basically it reacts badly on color /tinted "highlights". My hairdressers uses high quality products but this product does not work for some people. I genuinely wanted best product for my hair. Although Kerastase has one of the best products on the market, only this one is not that great.

[This review was collected as part of a promotion.] I loved this to be honest, I used the shampoo and then hair treatment together, leaving both on for the time recommended. My ends are bright blonde while closer to my roots it’s brassy, this brightened it after one wash. The shampoo has a nice scent, the conditioner doesn’t really have a strong scent. My hair has been frizzy recently due to colour damage and after drying my hair it was still smooth and NOT frizzy!! Would recommend.