Selahatin

Whitening Toothpaste - Blue Forever Toothpaste

Nostalgia is an ache in your heart far more potent than memory alone. It’s the place we yearn to go again. A place where we know we’re loved and safe. Back home. This theme is central to Blue Forever: A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia. It’s about innocence, and innocence lost. It’s about longing home, and longing away. It’s about the blue ocean, and blue memories. – Blue Forever is centered around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.