Where this hot dry Eastern wind delivers up its final reward - sap, resin and elixir – to be orchestrated into a redolent, candied fragrance by the alchemist, Serge Lutens.

"A fire fanned by the wind, a desert in flames. As if bursting from the earth, Chergui, a desert wind, creates an effect that involves suction more than blowing, carrying plants, insects and twigs along in an inescapable ascent. Its full, persistent gusts crystallize shrubs, bushes and berries, which proceed to scorch, shrivel up and pay a final ransom in saps, resins and juices. Night falls on a still-smoldering memory, making way for the fragrant, ambery and candied aromas by the alchemist that is Chergui."Serge Lutens

A perfume line created by Serge Lutens in his own image. Minimalist, straight lined, angular and uncompromising, each of these bottles with their refined style reflects the exacting nature and character of their creator. A sobriety which enhances the richness and sumptuousness of the perfumes, whose scents and colours are as numerous and as nuanced as precious stones and our personalities.

In his now iconic olfactory creations, the perfumer Serge Lutens has for over 20 years been producing strong alcohols with Proustian accents. From “Féminité du bois”, to “Ambre sultan” and “La fille de Berlin”, each perfume tells their own exceptional story and has their own unique signature.
Perhaps even yours?