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Nuegray is a modern Korean beauty brand that celebrates authenticity and understated elegance. Its name comes from “nue” (meaning “as it is”) and “gray,” representing the balance between contrasts. Nuegray aims to be an essential part of daily beauty a light you can carry in your bag, designed to blend naturally into your routine. The brand offers minimalist, high-quality makeup and lip care products that feel effortless yet refined. Products like its daily-mood matte liquids, glow liquids, and lip treatments deliver comfort, hydration, and long wear without added artificial fragrance. Nuegray encourages personal expression while prioritizing clean formulas and functional beauty.