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Nuova Donatella is an established Italian beauty equipment and cosmetics company, founded in 1945 in Modena, Italy. The brand specializes in hair electrical tools (such as dryers, straighteners, and steamers), as well as offering skincare, styling, and professional salon‑care products. With decades of expertise in salon technology, Nuova Donatella combines durable craftsmanship, innovative design, and performance-driven solutions to support both professionals and everyday users.