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Rena Roots is a social impact skincare brand that was founded in 2019 by Celia Perdios and Irena Loloci. The brand is based in Dubai and is committed to using its profits to support women and girls in Afghanistan. The name Rena Roots comes from the Albanian word for "rebirth" and the Afghan word for "roots". Rena Roots mission is to "rebirth the skin and empower women". Rena Roots products are made with natural ingredients from Afghanistan, including rose oil, saffron, and pomegranate extract. The brand offers a range of serums, oils, and masks that are designed to hydrate, nourish, and protect the skin.