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Tatcha is a luxury skincare brand that draws inspiration from traditional Japanese beauty rituals. The brand was founded with the goal of creating products that combine ancient Japanese skincare practices with modern formulations. Tatcha emphasizes a clean and minimalistic approach to skincare, using high-quality and natural ingredients that are gentle on the skin. The brand is known for its luxurious packaging and the use of ingredients like green tea, rice, silk, and algae, which are believed to have beneficial properties for the skin. Some of Tatcha's popular products include the Rice Polish, which is a gentle exfoliating cleanser that helps to brighten and soften the skin, and the Water Cream, a lightweight moisturizer that provides hydration and helps to minimize the appearance of pores. The brand also offers a range of serums, masks, moisturizers, and cleansing oils. The brand is committed to sustainability and cruelty-free practices and has partnered with organizations like Room to Read to support girls' education in Asia.